Create a distinctive brand in a crowded and confusing category – and unlike the experience it was promoting, it could not be a game of chance.
Brand Identity, Advertising, Digital Design, User Experience
JACK woke up a feeling that many people had – but kept under wraps. The brand gave people permission to step outside of their comfort zones.
The JACK brand was instantly recognizable. Quotable. Wearable. And a true, immersive 360 degree brand experience.
JACK became the fastest-growing gaming brand in North America. We’re only disappointed that Frank Sinatra wasn’t around to celebrate it.