Get affluent investors to put their money into something they’ve never heard of before.
Mercedes-Benz Financial Services
Advertising, Digital Design, User Experience, Digital Media
The campaign resulted in a conversion rate of 15.85%—more than double the investment category and seven times higher than the automotive category.
In the industry standard, cost per action, this campaign set the efficiency bar at $31.55 while the investment category averages $51.74.
The First Class Demand Notes microsite had a higher click-through rate and longer time on site than both the investment and automotive categories.